Kevin LimFeb 23 minWhy MNCs are outsourcing copywriting to freelancers in 2024: It’s more than a ‘profit thing’MNCs are outsourcing creative work to freelance talent, despite having the resources to keep things in-house. This article dives into why.
GuestDec 29, 20233 minCreating persuasive landing pages: Quick tips from a Singapore-based copywriterIn today's fast-paced digital world, the art of creating an effective landing page is more crucial than ever. A well-designed landing...
GuestDec 15, 20233 minThe importance of tone in copywriting: A Singapore writer's viewWe delve into the significance of tone in copywriting, specifically from the perspective of a Singapore copywriter.
GuestNov 20, 20233 minShould I hire a staff copywriter or freelance copywriter?In the world of content marketing, one pivotal decision that businesses face is whether to hire a staff copywriter or freelance copywriter.