Copywriting for Websites 101: Everything You Need to Know
Guest post by a Singapore freelance copywriter
Writing web content can be tough. People read differently online, and a lot of traditional print media rules won't transfer over.
Because of this, it's important to understand the components of good web copy. By knowing what to do, you can keep readers engaged and boost your sales conversion rate. Oftentimes, you can even double or triple your amount of orders. All by simply tweaking a few design elements.
This article will cover all of the basics for good website copywriting, and show you exactly how you can transform your site into a high-capacity selling machine.
Your Typical Visitor Will Scan, Not Read
Blogs and websites are different from books or magazines. With print media, people sit down to read an article from start to finish. But with digital documents, most readers tend to simply scan over passages, looking for information relevant to their needs.
Because of this, you should always break paragraphs up into bite-sized chunks.
This makes it easier for visitors to scan over your content and find the information that they're looking for.
Don't Be Afraid of Using Numbered Lists
List-based articles (also known as "listicals") have become incredibly popular in recent years. Even major newspapers and magazines have begun to publish content like “7 Facts About ______” or “5 Reasons Why _____.” And there's a reason for this.
List-type content is incredibly popular.
These articles are able to convey lots of important facts, and they can do so in very little time. A reader can get all the important details they need, within minutes.
If you're looking for a great way to demonstrate the advantages of your product, consider publishing a numbered list showcasing all the benefits.
Write Like You Speak
Most folks hate dry, academic text. Legal contracts, instruction manuals, and formal essays are all common fodder for late night comedians. And “it was boring” is one of the most common excuses people give when they stop reading something before reaching the end.
Don't make the mistake of trying to sound too “formal”. Instead, write like you speak. Your content should sound like a casual conversation.
This style is far more appealing, and easier for readers to understand.
If you're worried about how to sound casual while still being professional, a common fear many site owners have, hire a freelance copywriter to help. They'll help you find the perfect conversational tone.
Break Up Text Blocks with Headings
You don't have to write long paragraphs.
Big, chunky, blocks of text are very hard to read on the computer. And they're even more difficult if your prospect is using a mobile device.
Instead, turn a long section of text into shorter segments by adding in various headings. These make it easier for readers to find information that's relevant to their needs.
This is a technique that many of the best copywriters use, and it's highly effective. Both for conveying important information, and for helping to boost conversion rates.
End Your Sales Letter With A Strong Call To Action
A good freelance copywriter always ends their message with a clear statement on what the reader should do next. This is known as a call to action.
If you've ever seen a sales letter ending with terms like “click here to order” or “call for more information,” then you've seen a call to action in use.
These instructions don't have to be long or complex, they simply need to take your prospect towards the next stage of your sale. Oftentimes, a simple message, like “call for more information,” is all it takes to get a response.
These types of instruction may sound simple, but they have a major impact on your sales.
If you're unsure how to craft a compelling call to action, or struggle to seal the deal, don't be afraid to ask for help. Speak with a professional freelance copywriter who excels at closing sales, and he (or she) will be able to write high-converting calls to action for you.
Image credit: Pixabay