© 2020 Kevin Lim | kevin@kevinthecopywriter.com | +65 8522 3795 | Skype: kevinlim80
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August 22, 2017

Guest post from a Singapore freelance copywriter

Novelty products and items meant solely to entertain seem like they'd be tough to sell. You find yourself with a product that is hard to explain, or lacks any sort of real benefit.

It's easy to tell people why they'd bene...

July 24, 2017

Blog copywriting tips from a freelance copywriter

“This mum fed this milk to her baby, you wouldn’t believe what happened 2 days later…”

We’ll all fallen for it – the trap of the enticing clickbait headline. 

The worst part is, even though we can spot clickbait titles fro...

July 19, 2017

3 simple ways to have your blog posts instantly appeal to both "skimmers" and "in-depth readers".

May 24, 2017

Blog ideas from a Singapore freelance copywriter's blog

One of the most common problems blog owners find themselves with is where to find quality images for their blog posts.

While there is no shortage of professional image libraries such as Shutterstock, Getty Images, A...

May 4, 2017

Blog copywriting tips from a Freelance Copywriter in Singapore

Whipping out a couple of blog articles about your business is always easy. After all, you (hopefully) love your business, and have lots to talk about. Right?

Well… not necessarily. 

For business owners who run...

March 29, 2017

Guest post by a Singapore freelance copywriter

Writing web content can be tough. People read differently online, and a lot of traditional print media rules won't transfer over. 

Because of this, it's important to understand the components of good web copy. By knowing wha...

February 14, 2017

Copywriting tips from a freelance copywriter's blog.

It's always a good idea to learn from the best. This is especially true in the world of sales and online business.

Studying the greats is a fuss-free way to avoid common mistakes, gain useful insights and skyrocket you...

February 13, 2017

Food porn and marketing tips from a freelance copywriter's blog.

A week ago, I saw this absolutely magnificent advertisement from my favourite fast food joint of all time.

My two favourite foods – pizza and KFC chicken - combined into one glorious combo. 

MUST BUY!!

So I h...

December 23, 2016

[Musings from a freelance copywriter‘s blog]

As a freelance copywriter, one of the questions I get asked most often is,

“With the freedom to do anything you want, how do you get work done?”

That’s a great question, and a fair one. After all, with no boss watching over my...

December 20, 2016

[Musings from a freelance copywriter‘s blog]

Note: Some spoilers ahead. Beware if you haven’t watched Rogue One yet! (Seriously though, go catch it before social media completely kills any surprise that’s left.)

With the mandatory spoiler disclaimer out of the way,...