SEO Copywriting Demystified
Updated: Jul 7, 2021
Guest post from a Singapore freelance copywriter
Image credit: Rajeshwar Bachu (Unsplash)
When it comes to writing content that ranks well in Google, there's a ton of misinformation floating around. Forums and message boards are filled with all kinds of theories and ideas (both sound and crazy alike) about how search engine optimisation really works.
This article dispels these rumours and shows you exactly how you can create blog posts, articles, and sales page that can help your business rank better on Google.
These are our seven steps to better SEO results.
SEO Blog Writing Tip 1: Research Is King
Planning is one of the biggest factors in successful SEO copywriting. If you know what keywords you're trying to rank for, getting on to the front page of Google can become a lot easier.
In fact, when it comes to search engine optimisation, poor research is the biggest mistake that many people make. They don't bother to look at how competitive a keyword is, or how much traffic a particular term generates. As a result, they waste a lot of time and effort trying to rank well for difficult keywords or phrases.
Before you ever get started on an SEO project, make sure to research how competitive your keywords are and how much traffic they generate.
SEO Blog Writing Tip 2: Write For People, Not Machines
Readability is a big factor in search engine rankings. This means that you should make your content easy to understand.
Use simple language, break text up into short paragraphs, and be as engaging as possible.
This makes it easier for readers to follow along, keeping them on your site for a longer amount of time. Search engines will pick up on this, and they will automatically boost your rankings.
SEO Blog Writing Tip 3: Get Backlinks To Your Articles
When another site links to your content, Google sees this as a good thing. And, in many cases, they'll give you a rank boosting.
There are several ways to get backlinks, but some of the easiest are through social media and link aggregators. These can both give you a decent boost, and they take very little time and effort to implement.
You can create social media backlinks by simply joining a site like Facebook, Google+, or Twitter and posting links to your own site.
Getting your site included in link aggregators is also fairly simple. Simply email the owners of an aggregation site and ask if your site can join their network.
SEO Blog Writing Tip 4: Make Sure Your Site Isn't Blocked By Google
Everybody makes mistakes, including Google. Occasionally, they'll “blacklist” a site, making it difficult for people to find you.
It's always a good idea to check with Google and make sure that you haven't been penalised.
If you have, find out what the mistake is and then work to fix it. Additionally, you can appeal your case with Google, and get them to take a second look at your site.
SEO Blog Writing Tip 5: Link Relevant Content Within Your Own Site
While Google and other search engines are important, never forget about links within your own website.
Adding links within your own blog posts and articles is a great way to keep visitors on your site for longer. Additionally, it helps ensure that they get all the information they need from you so that they won't leave your site for one of your competitors.
This is an improvement you can do yourself, or work on with a professional freelance copywriter in Singapore.
The task isn't difficult, but a good freelance copywriter will know exactly how to link interrelated content so that readers can easily move from page to page within your site.