Sales Copywriting: The Secret Weapon To Boost Your Brand
Guest post from a Singapore freelance copywriter
Many businesses think that “sales” is a dirty word. And that's too bad. Especially since selling is the engine that drives most businesses.
When products don't get sold, money doesn't come into the business, and then bad things start to happen.
If you have a product or business that isn't doing as well as you'd like, consider readjusting your marketing strategies. More specifically, focus on sales copywriting.
This article will explain what sales copywriting is, and how it can help improve any brand or business.
There's Nothing Wrong with a “Hard Sell”
Hard selling is a technique in which a salesperson pitches their product, demonstrates its value, and then closes the deal, turning the prospect into a buyer.
This is one of the oldest sales methods in the world, and it's still highly effective.
In fact, you can use it in your product copy.
When you sell something online, try using this system to generate immediate orders.
A Simple Pitch is More Effective than “Creative Weaseling”
Many companies will do everything in their power not to sell. They worry that pitching a product might make people angry, so they waste their marketing budgets on meaningless ads and ineffective publicity stunts.
This has become such a big issue, that some marketers have even coined a term for it - “creative weaseling.”
If your sales aren't where they should be, don't waste money on funny advertisements or slogans. Instead, sit down with a freelance copywriter and work on creating a solid pitch that explains exactly why a prospect should buy your product.
State Your Benefits
A good sales presentation demonstrates exactly why your product will meet all of the prospect's needs.
The same principles are true in copywriting as well.
Make sure that the reader can clearly understand why your product is the best option for them. Show the item's value, and highlight all of the benefits that it has to offer.
If you're having trouble thinking of benefits, get a freelance copywriter to help brainstorm product advantages with you. These people are professionals, and they know exactly how to showcase all of an an item's best features.
Make A Clear Offer
Once you've laid out all of the great things your product or service can do, tell the prospect how they can order from you.
When you do this, try to reassure them about why your brand is the best choice. If you have a money-back guarantee, mention it. If your prices are lower than the competition's, bring that up.
A clear offer that tells prospects what they get when they do business with you, kills any “last minute objection” and makes buyers feel confident about doing business with you.
Ask for the Sale
The easiest way to make a sale is by simply asking.
They may sound like common sense, but it's something that the majority of businesses never realise.
When you end a sales letter, writing something like “click here to order” will give your sales a massive boost. This is due to the fact that it gives the prospect clear instructions, eliminating any confusion about how they can buy from you.
Asking for a sale is something that does make many business owners nervous, and you may need professional help to use this technique effectively.
Working with a skilled freelance copywriter in Singapore is a good way to make sure your sales letters close the deal and get people ordering.