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Secrets To High-Converting Email Copywriting

Guest post from a Singapore freelance copywriter

Email marketing can be a frustrating experience for many. It's tough to get people reading, and many messages go unopened and ignored.


Luckily, there is a solution. In today's article, you'll learn all the secrets to boosting your conversion rates and generating more orders. All through using simple messages that engage your readers.


These are some helpful tips for running a successful email copywriting campaign.



Create An Engaging Subject Line

What separates your message from all the other emails in a prospect's inbox?

As every good freelance copywriter knows, headlines are what draw the reader into the rest of an ad. It's no different with emails either.

With emails, the first thing your prospect sees (even before they open the message) is the subject line.

Use this to your advantage.

By writing a clear, bold, attention grabbing subject line, you can “hook” your reader in and get them to open your email.

If you're nervous about writing killer subject lines, invest in professional help. A freelance copywriter in Singapore can craft compelling “grabbers” that engage reader and suck them into your message.



Promise A Benefit

People only read ads when they think they'll benefit in some way.

This makes it incredibly easy to pitch your goods or services, and to make sales. When you want to get your emails read, and for clients to place orders, clearly explain what the benefits of reading your message will be.

These benefits could be anything, from saving money on your product, to learning a new skill. The important thing is that you've simply given your prospect a reason to read your message.



Keep Your Layouts Simple

Many email services aren't as sophisticated as web browsers. They can't load lots of pictures, animated graphics, and fancy designs.

Due to these technological limitations, try to use simple layouts for all your messages.

An email with minimal pictures, or nothing but text, will often outsell flashy messages. This is simply because plain emails are easier to load, and format better across all devices.


Avoid Getting Sucked into a Predictable Formula

Email campaigns lose a lot of traction when they fail to innovate. Readers will already “know” what the message is, and they won't even bother to open it.

Because of this, it's important to switch things up from time to time.

Find a new and inventive way to get your point across in every email. This keeps readers on their toes, and makes them excited to receive your emails.

As a result, you'll get more prospects reading, and more readers buying.

Also, if you're suffering from writer's block and feel like you're out of ideas, why not get a freelance copywriter to help you out? They can pull your messages out of a creative rut and reignite your sales.



Have A Schedule

It's a busy world, and people are constantly bombarded with all sorts of emails. As a result, it's easy for them to forget about someone they don't hear from regularly.

Because of this, it's important to email your readers on a regular basis.

You should send out at least one message per month. And, if possible, try to email something at least once a week. This way, you stay fresh in your readers' minds, making them more likely to do business with you.



Set Clear Deadlines

If you're emailing about a promotional sale, product launch, or discount, you need to tell people when this special ends.

An easy way to do this is by putting the promotional offer right inside your email's subject line.

When a special offer has a clear deadline, more people will buy the product. This happens because the customer realises that the sale will end, and this motivates them to act with urgency.



Use a "Call to Action"

When selling with an email, you need to have a strong call to action.

A “call to action” is a fancy way of saying, “instructions on what to do next”.

Do you want reader's to visit your websites? Place an order? Call for an appointment? Whatever the next step in your sales process is, ask the reader to do it.

This helps people to easily understand how they order your product, capitalise off a sale, or reap whatever benefit you are offering. And, since a call to action clears up confusion, it turns people who were “on the fence” about doing business with you into customers.

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