Copywriting tips from a freelance copywriter's blog.
It's always a good idea to learn from the best. This is especially true in the world of sales and online business.
Studying the greats is a fuss-free way to avoid common mistakes, gain useful insights and skyrocket your results. In fact, one useful piece of information can often be all it takes to reach the next level of success.
In this article, you'll discover five amazing insights from some of the greatest copywriters who ever lived. Their advice can completely revitalise your business and take your brand to new heights, so be sure to take notes!
Create an Emotional Impact on Your Reader
Robert Collier
Emotions play a huge role in the sales process. By creating certain feelings in your prospects, you can sell them a product more effectively.
This idea was initially uncovered by best-selling author and copywriter Robert Collier.
Before he penned a single word on paper, Collier would figure out exactly what emotional response he wanted to create. This is something you can do in your business as well.
Do you want to make your clients feel flattered? Motivated? Sentimental? Figure this out, and you'll start making sales with ease.
Create a Unique Selling Proposition
Rosser Reeves
What sets your business apart from the competition?
This is a question that was invented by Rosser Reeves, one of the most innovative copywriters of all time.
Reeves believed that the best way to sell a product was by showing customers what made the item unique and special. This is a technique you can use in your own business too. By explaining why your business is different from the competition, you can make more sales and build up a larger customer base.
While creating a unique selling proposition for your own brand can be tough, try getting some outside eyes to help. Work with a marketing expert or professional copywriter to determine what makes your products or services one-of-a-kind.
Demonstrate Your Product
Victor Schwab
It's can be difficult for people to understand how something works, unless they see it in action.
This idea was tested, and proven, by Victor Schwab. Schwab would included images of someone using a product within his advertisements, and noticed that more people making the purchase after they saw these ads.
In today's environment (where we have a high quality camera in every phone), showing your product in action is easier than ever before. You can take a picture, or film a video, of someone using your goods and upload it to your site.
Viola! You now have a fast, inexpensive and effective way to boost sales. (Especially applicable to small businesses that don't need to glamourise every video or image they share with fans.)
Write to One Specific Person
Fairfax M. Cone
The Internet is a big place. A single blog post, sales letter, or article has potential to reach tens of millions of individuals. Because of this, many writers try to “go wide.” They write like they're trying to talk to everyone at once, and this dilutes their message.
Fairfax M. Cone had a similar problem during the 1920's. Mass mailings were popular at the time, and many marketers were writing their copy as broadly as possible. As a result, sales weren't too good.
Fairfax solved this problem when he started writing every sales letter as if it was going to one specific person - his ideal prospect.
By doing so, Fairfax was able to deliver a sharp and effective message that got people buying.
In your own business, it's a good idea to figure out what type of person you want to do business with - then target your content to meet this customer's needs.
Never Get Distracted From Making the Sale
David Ogilvy
It's easy to get side-tracked from your sales pitch. In fact, this is a major problem for many people, and one that costs them a lot of potential customers.
Legendary advertising mogul David Ogilvy suggests that there's an easy way to deal with this issue.
Simply stay on task.
By doing so, you give your prospects all the information that they need to make a buying decision, without being bogged down by unnecessary details.
When you want to make more sales, concentrate on selling. If you have trouble doing this, consider hiring a professional freelance copywriter to help you out.
A good copywriter will be able to craft your message to be as effective and on-point as possible.
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