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How to structure your content so it’s valuable to both “in-depth readers” and “skimmers”
3 simple ways to have your blog posts instantly appeal to both "skimmers" and "in-depth readers".

Kevin Lim
Jul 19, 20173 min read


Where to find free, high quality images for your blog posts
Blog ideas from a Singapore freelance copywriter's blog One of the most common problems blog owners find themselves with is where to find...

Kevin Lim
May 24, 20173 min read


How to Never Run Out of Interesting Topics to Write About
Blog copywriting tips from a Freelance Copywriter in Singapore Whipping out a couple of blog articles about your business is always easy....

Kevin Lim
May 4, 20174 min read


Copywriting for Websites 101: Everything You Need to Know
Guest post by a Singapore freelance copywriter Writing web content can be tough. People read differently online, and a lot of traditional...

Kevin Lim
Mar 29, 20173 min read


Freelance Copywriter Blog: 5 lessons from renowned copywriters (and how these tips can transform you
Copywriting tips from a freelance copywriter's blog. It's always a good idea to learn from the best. This is especially true in the world...

Kevin Lim
Feb 14, 20173 min read


I tried KFC’s Chizza! (And learnt the value of marketing and ROI.)
Food porn and marketing tips from a freelance copywriter's blog. A week ago, I saw this absolutely magnificent advertisement from my...

Kevin Lim
Feb 13, 20173 min read


A Day in My Working Life: How this freelance copywriter writes, makes clients happy, and work
[Musings from a freelance copywriter‘s blog] As a freelance copywriter, one of the questions I get asked most often is, “With the freedom...

Kevin Lim
Dec 23, 20164 min read


How a Star Wars movie with no Jedis, created the most iconic villain in movie history.
[Musings from a freelance copywriter‘s blog] Note: Some spoilers ahead. Beware if you haven’t watched Rogue One yet! (Seriously though,...

Kevin Lim
Dec 20, 20164 min read


Singapore Copywriter Blog: What’s on your Christmas list?
[Copywriting and marketing tips from a freelance copywriter‘s blog] Today’s post is going to be a short one. Just wanted to share my...

Kevin Lim
Dec 16, 20162 min read


Audible Tricked Me! (And I’m glad they did.)
[Copywriting and marketing tips from a freelance copywriter‘s blog] Note: If you haven’t heard of Audible, it’s a popular platform that...

Kevin Lim
Dec 13, 20163 min read


Finish your tasks with the “One touch rule”
[Productivity tips from a freelance copywriter‘s blog] Do any of these seem familiar? Stacks of unopened letters on your desk, some...

Kevin Lim
Dec 12, 20162 min read


Are emails messing up your day? 2 simple tips that will make your life astronomically better.
[Productivity tips from a freelance copywriter‘s blog] How does a typical Singapore employee/freelancer/entrepreneur’s day look like?...

Kevin Lim
Oct 17, 20163 min read


One simple trick to learning anything 2x faster
If knowledge is power, then the speed at which you acquire that knowledge, is essential. For freelancers and entrepreneurs, keeping ahead...

Kevin Lim
Sep 2, 20164 min read


The fast starter’s guide to becoming a freelance copywriter
Do you want to kick start your career as a copywriter, but just don’t know where to begin? Swimming in a vast ocean of freelancers (and...

Kevin Lim
Aug 15, 20164 min read


Copywriting breakdown: Why are “scammy” ads so damn effective?
Once upon a time, I used to complain about having my internet littered with ads for Ukrainian brides, supplement pills and obscure Chinese m

Kevin Lim
Jul 27, 20166 min read
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